DM 300 | Course Introduction and Application Information - Department of Industrial Design

Course Name

Communication in Design

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
DM 300	Fall/Spring	3	0	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	-
National Occupation Classification	-
Course Coordinator	Dr. Öğr. Üyesi Aren Emre KURTGÖZÜ
Course Lecturer(s)	Dr. Öğr. Üyesi Aren Emre KURTGÖZÜ
Assistant(s)	-

Course Objectives	The course aims to explore the role(s) of communication in various design disciplines. It also intends to reconsider designing as a communicative activity related to the exchange of messages and information.
Learning Outcomes	The students who succeeded in this course; Students analyze designed products from a communications standpoint. Students critically relate design activity to a broader context of marketing and consumption. Students develop conceptual design projects by utilizing the methodology of visual rhetorics. Students decode and interpret the meanings of existing design works through semiotic frameworks. Students utilize concepts and vocabulary that are introduced by the course content in discussing the meaning of designed things Students synthesize knowledge and insight gained from the course contents to define a broader vision for design in society.
Course Description	This course provides students with theoretical tools and frameworks that help them consider the activity of design from the perspective of communication. The classes involve reading material, documentary film screenings, discussion topics, in-class exercises and short project works that are designed to introduce students with the major ideas, theories and methods of analysis relevant to the study of communication in design. The course adopts an interdisciplinary framework intended to engage students in a creative dialog among different design fields as well as different professions.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	The State of Design in the Modern World	None
2	The Shape of Things to Come: Past, Present and Future of Design	Assigned readings (Flusser)
3	The Shape of Things to Come: Past, Present and Future of Design	Assigned readings (Sterling) - In-class assignment
4	Making Sense of Visual Works in Art and Design	Study of assigned visuals (selected from Hall)
5	Making Sense of Visual Works in Art and Design	Study of assigned visuals (selected from Hall) - Collection and production of visuals
6	Making Sense of Visual Works in Art and Design	Assigned reading (Fiske) - Assignment
7	Design as Communication	Assigned reading (Munari) - Class work
8	Designing and Reading Information Visually	Assigned reading (Ware, Hadlaw) - Film screening
9	Designing and Reading Information Visually	Assignment
10	Making Sense of (Designed) Objects	Assigned readings (Barthes) - Film screening
11	Making Sense of (Designed) Objects	Assigned readings (Prown, Margolies) - Assignment
12	Exploring Visual Rhetoric in Design	Assigned readings (Messaris)
13	Exploring Visual Rhetoric in Design	Assigned readings (Ehses, Buchanan) - Class work
14	Exploring Visual Rhetoric in Design	Assignment - Film screening
15	Presentation and Review of Final Works	Class work - Project
16	Overview of the Term	None

Course Notes/Textbooks

Suggested Readings/Materials

Sterling, Bruce. Shaping Things. Cambridge: The MIT Press, 2005.

Flusser, Vilem. The Shape of Things: A Philosophy of Design. London: Reaktion, 2012.

Fiske, John. Introduction to Communication Studies. London: Routledge, 1990.

Hall, Sean. This Means This, This Means That: A User’s Guide to Semiotics. London: Laurence King, 2007.

Munari, Bruno. Design as Art. London: Penguin Books, 1971.

Ware, Colin. Visual Thinking for Design. Morgan Kaufmann, 2008.

Hadlaw, Janin. “The London Underground Map: Imagining Modern Time and Space.” Design Issues: Volume 19, Number 1, Winter 2003.

Barthes, Roland. “Semantics of the Object”. in. The Semiotic Challenge. Berkeley: University of California Press, 1994.

Prown, Jules David. “On the “Art” in Artifacts”. Gerald L. Pocius (ed). Living in a Material World: Canadian and American Approaches to Material Culture. Institute of Social & Economic Research, Canada, 1991.

Margolies, Eleanor. “Were Those Boots Made Just for Walking? Shoes as Performing Objects in Everyday Life and in the Theatre.” Visual Communication, Vol 2 (2), 2003.

Ehses, Hanno H. J. “Representing Macbeth: A Case Study in Visual Rhetoric”. Design Issues, Vol. 1, No. 1. (Spring, 1984), pp. 53-63.

Buchanan, Richard. “Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice.” Design Issues, Vol. 2, No. 1. (Spring, 1985), pp. 4-22.

Messaris, Paul. “Pictures and Reality” in. Visual Persuasion: The Role of Images in Advertising. Sage, 1996.

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques	4	20
Portfolio
Homework / Assignments	1	30
Presentation / Jury	1	15
Project	1	25
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	8	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques	4	5	20
Portfolio			0
Homework / Assignments	1	22	22
Presentation / Jury	1	12	12
Project	1	18	18
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	120

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Program Competencies/Outcomes

* Contribution Level

1

2

3

4

5

1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

-

2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

-

X

-

3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

-

4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

-

X

-

5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

-

X

-

6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

-

7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

-

8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

-

9

To be able to employ design research and methods within the theory and practice of industrial design

-

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

X

-

11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

-

12

To be able to speak a second foreign language at a medium level of fluency efficiently

-

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

X

-