FACULTY OF FINE ARTS AND DESIGN

Department of Industrial Design

DM 410 | Course Introduction and Application Information

Course Name
Innovation Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
DM 410
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Jury
Field trip / Observation
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course addresses innovation management through business design methodologies. It aims to develop a deep understanding of how to blend design and business elements to create impactful and sustainable innovation in both products and business models in today's competitive landscape.
Learning Outcomes The students who succeeded in this course;
  • Student will be able to compare various innovation models for technology transfer.
  • Student will be able to apply design thinking principles to solve business challenges.
  • Student will be able to develop innovative business models by integrating lean startup methodologies.
  • Student will be able to develop strategies for the financing and go-to-market of innovation.
  • Student will be able to use visual, written and oral communication skills effectively when presenting design concepts and proposals.
  • Student will be able to present a pitch deck for a business venture showcasing creative problem-solving skills.
Course Description In this course, innovation management and business design issues are explored by addressing "design thinking" and "lean startup integration". Students are exposed to fundamental concepts such as innovation models, technology transfer, information management, and practice-based applications such as team building, ideation, stakeholder mapping, research and problem definition. Through these hands-on experiences, they are introduced to valid business models covering topics such as financing, go-to-market strategies, MVP development and hypothesis testing. In addition, field trips and demo days are organised to enable students to experience real-world applications.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to innovation management concepts & business design Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), 26-52.
2 Team building & ideation Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016), 24-45.
3 Module 1: UNDERSTAND - Stakeholder Mapping Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020), 47-90.
4 Module 1: UNDERSTAND - User & Market Research Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016), 82-123.
5 Module 1: UNDERSTAND - User & Market Research (continued) Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016), 82-123.
6 Module 2: DEFINE - Problem Definition Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020), 91-122.
7 Module 3: IDEATE & BUILD - Brainstorming Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020), 149-184.
8 Module 3: IDEATE & BUILD - Prototyping Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020), 185-210.
9 Module 4: TEST - Prototype Submission, User Tests & Iteration Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020), 211-236.
10 Field trip to Technopark
11 Module 5: BUSINESS MODELING - Business Model Canvas Alexander Osterwalder, Yves Pigneur - "Business Model Generation," Wiley (2010), 14-55.
12 Module 5: BUSINESS MODELING - Financing & Go-To-Market Strategies Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), all pages.
13 Module 3: IDEATE & BUILD - MVP Development & Hypothesis Test Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), 104-147.
14 Module 6: DEMO DAY - Pitch Deck Preparations Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016), 214-261.
15 Semester review
16 Final: Presentation/Jury

 

Course Notes/Textbooks
  • Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020) - ISBN: 978-1119629191
  • Alexander Osterwalder, Yves Pigneur - "Business Model Generation," Wiley (2010) - ISBN: 978-0470876411
  • Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016) - ISBN: 978-1119272113
  • Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011) - ISBN: 978-0307887894
Suggested Readings/Materials
  • https://www.designabetterbusiness.tools/tools
  • https://dschool.stanford.edu/resources/the-gift-giving-project
  • https://en.dt-toolbook.com/tools
  • T. Kelley, J. Littman - "The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization," Broadway Business (2005) - ISBN: 978-0385512077
  • Tim Brown - "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation," Harper Business; Reprint ed. (2009) - ISBN: 978-0061766084
  • David J. Bland, Alexander Osterwalder - "Testing Business Ideas: A Field Guide for Rapid Experimentation," Wiley (2019) - ISBN: 978-1119551447
  • Elizabeth B.-N. Sanders, Pieter Jan Stappers - "Convivial Toolbox: Generative Research for the Front End of Design," BIS Publishers; 1st ed. (2012) - ISBN: 978-9063692842
  • Jeanne Liedtka, Tim Ogilvie - "The Designing for Growth Field Book: A Step-by-Step Project Guide," Columbia Business School Publishing; 2nd ed. (2019) - ISBN: 978-0231185571

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
10
Presentation / Jury
Project
1
50
Seminar / Workshop
Oral Exams
Midterm
Final Exam
1
30
Total

Weighting of Semester Activities on the Final Grade
3
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
1
14
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
8
8
Presentation / Jury
0
Project
1
30
30
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
1
20
20
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

X
2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

X
3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

X
4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

X
7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

9

To be able to employ design research and methods within the theory and practice of industrial design

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign language at a medium level of fluency efficiently

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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