DM 410 | Course Introduction and Application Information - Department of Industrial Design

Course Name

Innovation Management

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
DM 410	Fall/Spring	3	0	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Group Work Jury Field trip / Observation Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Ezgi EZDAR ONUR
Assistant(s)	-

Course Objectives	This course addresses innovation management through business design methodologies. It aims to develop a deep understanding of how to blend design and business elements to create impactful and sustainable innovation in both products and business models in today's competitive landscape.
Learning Outcomes	The students who succeeded in this course; Student will be able to compare various innovation models for technology transfer. Student will be able to apply design thinking principles to solve business challenges. Student will be able to develop innovative business models by integrating lean startup methodologies. Student will be able to develop strategies for the financing and go-to-market of innovation. Student will be able to use visual, written and oral communication skills effectively when presenting design concepts and proposals. Student will be able to present a pitch deck for a business venture showcasing creative problem-solving skills.
Course Description	In this course, innovation management and business design issues are explored by addressing "design thinking" and "lean startup integration". Students are exposed to fundamental concepts such as innovation models, technology transfer, information management, and practice-based applications such as team building, ideation, stakeholder mapping, research and problem definition. Through these hands-on experiences, they are introduced to valid business models covering topics such as financing, go-to-market strategies, MVP development and hypothesis testing. In addition, field trips and demo days are organised to enable students to experience real-world applications.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course	-
2	Introduction to innovation management concepts & business design	Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), 26-52.
3	Stakeholder Mapping	Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020), 47-90.
4	Entrepreneurship and Creative Value Creation	Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), 26-52.
5	UNDERSTAND - User & Market Research	Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016), 82-123.
6	IDEATE & BUILD - Brainstorming	Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020), 149-184.
7	BUSINESS MODELING - Business Model Canvas	Alexander Osterwalder, Yves Pigneur - "Business Model Generation," Wiley (2010), 14-55.
8	BUSINESS MODELING - Financing & Demo Preparation	Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), all pages.
9	Midterm Week	-
10	Field trip to Technopark
11	IDEATE & BUILD - MVP Development & Hypothesis Test	Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), 104-147.
12	FUNDING – Introduction to Government Startup Funds
13	FUNDING – Project Planning
14	FUNDING – Project Planning (Continued)
15	BUSINESS MODELING - Go-To-Market Strategies	Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011), all pages.
16	Semester Review

Course Notes/Textbooks

Michael Lewrick, Patrick Link, Larry Leifer - "The Design Thinking Toolbox: A Guide to Mastering the Most Popular and Valuable Innovation Methods," Wiley (2020) - ISBN: 978-1119629191
Alexander Osterwalder, Yves Pigneur - "Business Model Generation," Wiley (2010) - ISBN: 978-0470876411
Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016) - ISBN: 978-1119272113
Eric Ries - "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" Currency (2011) - ISBN: 978-0307887894

Suggested Readings/Materials

https://www.designabetterbusiness.tools/tools
https://dschool.stanford.edu/resources/the-gift-giving-project
https://en.dt-toolbook.com/tools
T. Kelley, J. Littman - "The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization," Broadway Business (2005) - ISBN: 978-0385512077
Tim Brown - "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation," Harper Business; Reprint ed. (2009) - ISBN: 978-0061766084
David J. Bland, Alexander Osterwalder - "Testing Business Ideas: A Field Guide for Rapid Experimentation," Wiley (2019) - ISBN: 978-1119551447
Elizabeth B.-N. Sanders, Pieter Jan Stappers - "Convivial Toolbox: Generative Research for the Front End of Design," BIS Publishers; 1st ed. (2012) - ISBN: 978-9063692842
Jeanne Liedtka, Tim Ogilvie - "The Designing for Growth Field Book: A Step-by-Step Project Guide," Columbia Business School Publishing; 2nd ed. (2019) - ISBN: 978-0231185571

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application	1	20
Field Work	1	5
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	5
Project	1	10
Seminar / Workshop
Oral Exams
Midterm	1	20
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	-	0
Study Hours Out of Class	8	1	8
Field Work	1	6	6
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	8	8
Presentation / Jury	1		0
Project	1	22	22
Seminar / Workshop			0
Oral Exam			0
Midterms	1	8	8
Final Exam	1	12	12
		Total	112

#

Program Competencies/Outcomes

* Contribution Level

1

2

3

4

5

1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

X

-

2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

-

X

-

3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

-

X

4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

-

5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

-

6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

-

X

-

7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

-

8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

-

9

To be able to employ design research and methods within the theory and practice of industrial design

-

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

-

11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

-

12

To be able to speak a second foreign language at a medium level of fluency efficiently

-

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

-