FACULTY OF FINE ARTS AND DESIGN
Department of Industrial Design
FFD 403 | Course Introduction and Application Information
Course Name |
Market Research for Designers
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
FFD 403
|
Fall/Spring
|
2
|
2
|
3
|
5
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | Group WorkProblem SolvingQ&ACritical feedbackLecture / PresentationField work/Application | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) |
Course Objectives | The objective of this course is to provide information for marketing, fashion marketing, consumer behavior and market research from the perspective of fashion industry. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course provides a broad overview of marketing in the fashion and design field, marketing research and consumer behaviors from a fashion industry perspective. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses |
X
|
|
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction To The Course | |
2 | General introduction to Marketing | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter 1 Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015),Chapter 1 |
3 | Fashion Marketing | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 2 Consumer Behavior, Marketing, and Fashion: A Working Relationship |
4 | Consumer Behaviour | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter 1 |
5 | Consumer Behaviour in the Fashion and Design Field | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 1 |
6 | Market Research | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter: Problem Defi nition, Exploratory Research, and the Research Process |
7 | Market Research Process | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter: Problem Defi nition, Exploratory Research, and the Research Process |
8 | Market Research to understand Consumer Behaviour | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013) |
9 | Mid- Term Project Presentations | |
10 | To gain Customer Insights | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 13: How Fashion Consumers Buy |
11 | To gain Customer Insights | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 13: How Fashion Consumers Buy |
12 | Consumer Decision Making | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014) Chapter 13: How Fashion Consumers Buy |
13 | Global Consumers of Fashion and Design | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 14: Global consumers of fashion and design |
14 | Final Project Presentations | |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013) ISBN: 978-1-118-24932-1 Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014) ISBN: 978-1-60901-898-6 |
Suggested Readings/Materials | Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) ISBN: 978-1-292-09248-5 Consumer Behavior and Fashion Marketing - Fairchild Books (2014) ISBN: 13: 978-1-60649-904-7 |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation |
1
|
10
|
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
20
|
Presentation / Jury | ||
Project |
1
|
40
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
30
|
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
4
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
Study Hours Out of Class |
10
|
2
|
20
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
20
|
20
|
Presentation / Jury |
0
|
||
Project |
1
|
23
|
23
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
23
|
23
|
Final Exam |
0
|
||
Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
1
|
2
|
3
|
4
|
5
|
|||
1 |
|
||||||
2 |
|
X | |||||
3 |
|
X | |||||
4 |
|
||||||
5 |
|
X | |||||
6 |
|
X | |||||
7 |
|
||||||
8 |
|
||||||
9 |
|
X | |||||
10 |
|
||||||
11 |
|
||||||
12 |
|
||||||
13 |
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
Izu Peninsula project of IUE students
Invited by Shizuoka University of Art and Culture in Japan, 8 students from the Department of Industrial Design of Izmir University of
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'Respect for History' award for renovation of a 150-year-old mansion
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Design Talks Fall '21 continues with Dr. Saurabh Tewari
Design Talks, organized by the Department of Industrial Design, Faculty of Fine Arts and Design; Izmir University of Economics., proceeds with Saurabh Tewari’s