Syllabus - Department of Industrial Design | İzmir University of Economics

FACULTY OF FINE ARTS AND DESIGN

Department of Industrial Design

GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Learning Outcomes The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the alternative organizational structures, team work and communication styles which can improve the competitive power of a business.
  • Learn the principals of international business and the importance of innovation abd creativity in interational competition.
  • Conceptualize the importance of organizational growth
  • Follow the rule that all academic work necessitates academic honesty
Course Description This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to business • What is business? • Fundamental concepts and ideas • The history of making business and trade. **1st., 2nd., 3rd. and the 4th. Industrial Revolutions and Industry 4.0 Readings provided by the instructor
2 Business ethics and social responsibility • Introduction to ethics • Ethics at the workplace • Social responsibility *Ethics in the era of digitalisation Readings provided by the instructor
3 Understanding Economics • What is economics? • Economic systems • Wealth and prosperity of nations *Economics and citizenship Readings provided by the instructor
4 Entrepreneurship and Starting a Small Business • Who is an entrepreneur? • Why do we need entrepreneurs? • Starting a business in Turkey: procedures • How to find funds for your business? • Writing a business plan *Entrepreneurship in Industry 4.0 era Readings provided by the instructor
5 Management and Leadership • Defining management • Historical evolution of management thought • Why do our society need managers? • Leadership • Leadership Theory *Future’s Business Leaders Readings provided by the instructor
6 Structuring Organizations • Organizational Structure • Environment and Structure Readings provided by the instructor
7 Production and Operations Management • Producing products • Providing services • Supply chain and logistics *Production in Industry 4.0 era Readings provided by the instructor
8 Marketing • Fundamentals of marketing • Historical evolution of the understanding of marketing Readings provided by the instructor
9 Four P’s of marketing: • Product • Price • Place • Promotion *Marketing in Industry 4.0 era Readings provided by the instructor
10 Human resources management • History of HRM • Functions of HRM • Importance of HRM *HRM in Industry 4.0 era Readings provided by the instructor
11 Motivating Employees • Theories of motivation • Employee motivation and organizational outcomes *How are you motivated? Readings provided by the instructor
12 Understanding Accounting and Finance • Fundamentals of accounting • Fundamentals of finance • The uses of accounting and finance *Financial literacy Readings provided by the instructor
13 Contemporary topics in business Readings provided by the instructor
14 Project Presentations Group Presentations
15 Project Presentations and Semester Review Group Presentations
16 Review of the Semester  

 

Course Notes/Textbooks

Nickels, “Understanding Business” e-book ISBN 978-1-259-92943-4​

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
5
20
Presentation / Jury
Project
1
20
Seminar / Workshop
Oral Exams
Midterm
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
7
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
5
6
30
Presentation / Jury
0
Project
1
12
12
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
1
30
30
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

9

To be able to employ design research and methods within the theory and practice of industrial design

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign language at a medium level of fluency efficiently

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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