FACULTY OF FINE ARTS AND DESIGN
Department of Industrial Design
SOCIAL MEDIA
ID 204 | Course Introduction and Application Information
| Course Name |
Design Semiotics for Industrial Design
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
ID 204
|
Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
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|||||
| Course Level |
First Cycle
|
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| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | Exploring the role of semiotics in shaping products, services and systems. Studying and reading products through semiotic theories and analytical applications. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course provides the students with tools to analyze designed products from a semiotic perspective. It aims to introduce students with the major ideas, concepts and methods of analysis involved in semiotics and communication studies. With particular emphasis on our contemporary material culture, several important concepts will be examined and put into critical use in analyzing as well as designing new products. These concepts include the sign, paradigm, syntagm, redundancy, entropy, code, denotation, connotation, myth, metaphor, metonymy, ideology, representation, kitsch, encoding / decoding, and taste. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction & Definitions of Design | - |
| 2 | An Introduction to Semiology | Daniel Chandler, Ch 1 “Models of the Sign”, or John Fiske “Communication, Meaning and Signs” |
| 3 | Advanced Concepts in Semiology 1: Codes | John Fiske, Ch 4 “Codes” or Daniel Chandler, Ch 5 “Codes” |
| 4 | Advanced Concepts in Semiology 2: Signification | John Fiske, Ch 5 “Signification” |
| 5 | Question of Meaning in Everyday Things | Roland Barthes, “Semantics of the Object” |
| 6 | Design and Popular Culture | The handout on “Kitsch” |
| 7 | Midterm exam | None |
| 8 | Kitsch Exhibition and Evaluation | None |
| 9 | Design as Rhetoric | Richard Buchanan, “Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice” |
| 10 | Design Semiotics 1: Time | Douglas Freake, “The Semiotics of Wristwatches” / Richard Porch, “The Digital Watch: Tribal Bracelet of the Consumer Society” |
| 11 | Design Semiotics 2: Language | None |
| 12 | Design Semiotics 3: Music | None |
| 13 | Design Semiotics 4: Visualization and Design | Step by step guide to “Semiotic analysis of design” |
| 14 | Analysis Assignments 1 | None |
| 15 | Analysis Assignments 2 | None |
| 16 | Review of the semester | None |
| Course Notes/Textbooks | |
| Suggested Readings/Materials | Barthes Roland. Elements of Semiology, Hill and Wang; Reissue edition (April 1, 1977)Barthes, Roland. Empire of The Signs, Hill and Wang (September 1, 1983)Berger, Asa. Signs in Contemporary Culture, An Introduction to Semiotics, Sheffield Pub Co; 2nd edition (October 1, 1998)Chandler, Daniel. 2002." Semiotics: The Basics". New York: Routledge.Cobley, Paul and Jansz, Litza. 2000. "Introducing Semiotics (originally entitled Semiotics for Beginners)". Cambridge, UK: Icon Books.Eco, Umberto (1979), Theory of Semiotics (Advances in Semiotics), Indiana University PressGuiraud, Pierre. Göstergebilim (trans. Mehmet Yalçın), İstanbul İmge, 2001Hodge, Robert and Kress, Gunther. 1998. "Social Semiotics." Cambridge, UK: Polity Press. Richards, Matt.” Semiotic Analysis of Dark Night Movie Posters”, COMM 403 Media Studies Rifat, M. "Homo Semioticus ve Genel Göstergebilim Sorunları". İstanbul: Cogito, Yapı Kredi Yayınları.Silverman, Kaja. 1983. "The Subject of Semiotics". New York: Oxford University Press, Inc. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
5
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
3
|
15
|
| Presentation / Jury | ||
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam |
1
|
35
|
| Total |
| Weighting of Semester Activities on the Final Grade |
6
|
65
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
35
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
10
|
3
|
30
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
3
|
4
|
12
|
| Presentation / Jury |
0
|
||
| Project |
1
|
6
|
6
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
10
|
10
|
| Final Exam |
1
|
14
|
14
|
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
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Program Competencies/Outcomes |
* Contribution Level
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1
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2
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3
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4
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5
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| 5 |
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| 7 |
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| 8 |
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| 9 |
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X | |||||
| 10 |
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| 11 |
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| 12 |
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| 13 |
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*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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