ID 300 | Course Introduction and Application Information - Department of Industrial Design

Course Name

Innovative Design Strategies

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
ID 300	Fall/Spring	2	2	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Discussion Group Work Problem Solving Case Study Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Doç. Dr. Onur MENGİ
Course Lecturer(s)	Doç. Dr. Onur MENGİ
Assistant(s)	-

Course Objectives	This course aims to expose students to advanced design processes and methods for innovative new product development. Students will engage in strategic thinking and research into, for example, the political, economic, social and technological contexts of new products, services or systems. At the outcome of the projects, students will propose product concepts and product specifications that are intended for further development.
Learning Outcomes	The students who succeeded in this course; Students will be able to locate and interpret information / data that is relevant to a product development problem and to evaluate it. Students will be able to plan and execute field research or conduct experiments that are relevant to a product development problem and to evaluate the results. Students will be able to make effective oral and visual presentations of their product development research and of their proposed product concepts. Students will be able to apply techniques and gain experience in sharing ideas and working in groups. Students will be able to synthesise trends in the market – considering political, economic, social and technological developments – and make convincing proposals for innovative product concepts.
Course Description	This course will consist of one or more projects concentrating exclusively on the early phases of new product development. Students will work individually or in groups and proceed in stages along a process of new product development. They will do a number of tasks including planning, creative thinking, desk and field research, product concept design, design concept development, preparing and making presentations, and composing business proposals. At the end of the course, students will have in their portfolio, a properly investigated and a well developed innovative product concept.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	INTRODUCTION - Course Introduction and Overview - “Design Ladder”	Syllabus
2	THE CREATIVE ECONOMY AND DESIGN THINKING - Creative Economy and Today - Introduction to Design Thinking - On Human Creativity	Announced Readings
3	MOVIE SCREENING - Distribution of Presentation 1 Subjects and Student Groups: Design Strategies Case Studies	None
4	DESIGN STRATEGIES Design Strategies Case Studies - What is Strategy? - What is Strategic design? - Strategic Design Practice - How to Translate Strategy to Design	QUIZ
5	DESIGN STRATEGIES Presentation 1: Design Strategies Case Studies	Announced Submission Requirements for the PRESENTATION 1
6	DESIGN STRATEGIES Presentation 1: Design Strategies Case Studies (cont.)	Announced Submission Requirements for the PRESENTATION 1
7	LIVE OR DIE: INNOVATIVE IDEA FAILURES - Idea Failures Case Studies - Distribution of Presentation 2 Subjects and Student Groups: Creative/Innovative Communications - “Brand Positioning” Analysis Example (Video Screening)	Announced Readings
8	CREATIVE / INNOVATIVE COMMUNICATIONS - Presentation 2 Pin-up Sessions and Review	- Announced Submission Requirements for the PRESENTATION 2
9	CREATIVE / INNOVATIVE COMMUNICATIONS - Presentation 2 Pin-up Sessions and Review (cont.) - Distribution of Project Subjects and Student Groups: Design strategies for global issues	- Announced Submission Requirements for the PRESENTATION 2 - PROJECT Brief
10	CREATIVITY AND INNOVATION ECOSYSTEM IN INDUSTRIES - “More than Meets the Eye”	Announced Readings
11	GLOBAL ISSUES - In-class Study	HW
12	CREATIVE STRATEGIES FOR GLOBAL ISSUES - In-class Study: Discussion / Brainstorming / Mind mapping for Project	Announced Submission Requirements
13	CREATIVE STRATEGIES FOR GLOBAL ISSUES - Ads Proposals and Developments	Announced Submission Requirements for the PROJECT
14	CREATIVE STRATEGIES FOR GLOBAL ISSUES - Project Pin-up Session and Review	Announced Submission Requirements for the PROJECT
15	Review of the Semester	Announced Readings
16	Review of the Semester	Announced Readings

Course Notes/Textbooks

NA

Suggested Readings/Materials

Bruce, Margaret and J R Bessant. 2002. Design in Business : Strategic Innovation Through Design. Harlow, England ; London ; New York: Financial Times/Prentice Hall.Keinonen, Turkka and Roope Takala. 2006. Product Concept Design : A Review of the Conceptual Design of Products in Industry. New York]: Springer.Kelley, Tom and Jonathan Littman. 2001. The Art of Innovation : Lessons in Creativity From IDEO, America's Leading Design Firm. New York: Currency/Doubleday.Riley, Patrick G. 2002. The OnePage Proposal : How to Get Your Business Pitch Onto One Persuasive Page. New York: ReganBooks.Schifferstein, H and Paul, Hekkert. 2008. Product Experience. San Diego, CA: Elsevier.Snyder, Carolyn. 2003. Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces. San Francisco: Morgan Kaufmann Publishers.Squires, Susan and Bryan Byrne. 2002. Creating Breakthrough Ideas : The Collaboration of Anthropologists and Designers in the Product Development Industry. Westport, CT: Bergin & Garvey.Stanton, Neville. 2005. Handbook of Human Factors and Ergonomics Methods. Boca Raton: CRC Press.Suri, Jane Fulton and Matthew Marsh. 2000. “Scenario Building as an Ergonomics Method in Consumer Product Design.” Applied Ergonomics, vol. 31:151157. Elsevier Science Ltd.Van der Heijden, Kees. 2005. Scenarios : The Art of Strategic Conversation. Chichester, West Sussex ; Hoboken, N.J.: John Wiley & Sons.Textbooks, journal articles and other sources, that apply to the specific design problem that is set on the occasion, will be specified as necessary.

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques	1	5
Portfolio
Homework / Assignments	1	5
Presentation / Jury	2	60
Project	1	30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	5	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	4	64
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques	1	2	2
Portfolio			0
Homework / Assignments	1	2	2
Presentation / Jury	2	15	30
Project	1	12	12
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	110

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Program Competencies/Outcomes

* Contribution Level

1

2

3

4

5

1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

-

X

-

2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

X

-

3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

-

X

-

4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

-

5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

-

6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

-

7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

-

8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

-

9

To be able to employ design research and methods within the theory and practice of industrial design

X

-

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

-

11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

-

12

To be able to speak a second foreign language at a medium level of fluency efficiently

-

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

-