FACULTY OF FINE ARTS AND DESIGN
Department of Industrial Design
ID 300 | Course Introduction and Application Information
Course Name |
Innovative Design Strategies
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
ID 300
|
Fall/Spring
|
2
|
2
|
3
|
4
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Elective
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | face to face | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyLecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to expose students to advanced design processes and methods for innovative new product development. Students will engage in strategic thinking and research into, for example, the political, economic, social and technological contexts of new products, services or systems. At the outcome of the projects, students will propose product concepts and product specifications that are intended for further development. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | This course will consist of one or more projects concentrating exclusively on the early phases of new product development. Students will work individually or in groups and proceed in stages along a process of new product development. They will do a number of tasks including planning, creative thinking, desk and field research, product concept design, design concept development, preparing and making presentations, and composing business proposals. At the end of the course, students will have in their portfolio, a properly investigated and a well developed innovative product concept. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | INTRODUCTION - Course Introduction and Overview - “Design Ladder” | Syllabus |
2 | THE CREATIVE ECONOMY AND DESIGN THINKING - Creative Economy and Today - Introduction to Design Thinking - On Human Creativity | Announced Readings |
3 | MOVIE SCREENING - Distribution of Presentation 1 Subjects and Student Groups: Design Strategies Case Studies | None |
4 | DESIGN STRATEGIES Design Strategies Case Studies - What is Strategy? - What is Strategic design? - Strategic Design Practice - How to Translate Strategy to Design | QUIZ |
5 | DESIGN STRATEGIES Presentation 1: Design Strategies Case Studies | Announced Submission Requirements for the PRESENTATION 1 |
6 | DESIGN STRATEGIES Presentation 1: Design Strategies Case Studies (cont.) | Announced Submission Requirements for the PRESENTATION 1 |
7 | LIVE OR DIE: INNOVATIVE IDEA FAILURES - Idea Failures Case Studies - Distribution of Presentation 2 Subjects and Student Groups: Creative/Innovative Communications - “Brand Positioning” Analysis Example (Video Screening) | Announced Readings |
8 | CREATIVE / INNOVATIVE COMMUNICATIONS - Presentation 2 Pin-up Sessions and Review | - Announced Submission Requirements for the PRESENTATION 2 |
9 | CREATIVE / INNOVATIVE COMMUNICATIONS - Presentation 2 Pin-up Sessions and Review (cont.) - Distribution of Project Subjects and Student Groups: Design strategies for global issues | - Announced Submission Requirements for the PRESENTATION 2 - PROJECT Brief |
10 | CREATIVITY AND INNOVATION ECOSYSTEM IN INDUSTRIES - “More than Meets the Eye” | Announced Readings |
11 | GLOBAL ISSUES - In-class Study | HW |
12 | CREATIVE STRATEGIES FOR GLOBAL ISSUES - In-class Study: Discussion / Brainstorming / Mind mapping for Project | Announced Submission Requirements |
13 | CREATIVE STRATEGIES FOR GLOBAL ISSUES - Ads Proposals and Developments | Announced Submission Requirements for the PROJECT |
14 | CREATIVE STRATEGIES FOR GLOBAL ISSUES - Project Pin-up Session and Review | Announced Submission Requirements for the PROJECT |
15 | Review of the Semester | Announced Readings |
16 | Review of the Semester | Announced Readings |
Course Notes/Textbooks | NA |
Suggested Readings/Materials | Bruce, Margaret and J R Bessant. 2002. Design in Business : Strategic Innovation Through Design. Harlow, England ; London ; New York: Financial Times/Prentice Hall.Keinonen, Turkka and Roope Takala. 2006. Product Concept Design : A Review of the Conceptual Design of Products in Industry. New York]: Springer.Kelley, Tom and Jonathan Littman. 2001. The Art of Innovation : Lessons in Creativity From IDEO, America's Leading Design Firm. New York: Currency/Doubleday.Riley, Patrick G. 2002. The OnePage Proposal : How to Get Your Business Pitch Onto One Persuasive Page. New York: ReganBooks.Schifferstein, H and Paul, Hekkert. 2008. Product Experience. San Diego, CA: Elsevier.Snyder, Carolyn. 2003. Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces. San Francisco: Morgan Kaufmann Publishers.Squires, Susan and Bryan Byrne. 2002. Creating Breakthrough Ideas : The Collaboration of Anthropologists and Designers in the Product Development Industry. Westport, CT: Bergin & Garvey.Stanton, Neville. 2005. Handbook of Human Factors and Ergonomics Methods. Boca Raton: CRC Press.Suri, Jane Fulton and Matthew Marsh. 2000. “Scenario Building as an Ergonomics Method in Consumer Product Design.” Applied Ergonomics, vol. 31:151157. Elsevier Science Ltd.Van der Heijden, Kees. 2005. Scenarios : The Art of Strategic Conversation. Chichester, West Sussex ; Hoboken, N.J.: John Wiley & Sons.Textbooks, journal articles and other sources, that apply to the specific design problem that is set on the occasion, will be specified as necessary. |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques |
1
|
5
|
Portfolio | ||
Homework / Assignments |
1
|
5
|
Presentation / Jury |
2
|
60
|
Project |
1
|
30
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
5
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
4
|
64
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
0
|
||
Field Work |
0
|
||
Quizzes / Studio Critiques |
1
|
2
|
2
|
Portfolio |
0
|
||
Homework / Assignments |
1
|
2
|
2
|
Presentation / Jury |
2
|
15
|
30
|
Project |
1
|
12
|
12
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
110
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
1
|
2
|
3
|
4
|
5
|
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1 |
|
X | |||||
2 |
|
X | |||||
3 |
|
X | |||||
4 |
|
||||||
5 |
|
||||||
6 |
|
||||||
7 |
|
||||||
8 |
|
||||||
9 |
|
X | |||||
10 |
|
||||||
11 |
|
||||||
12 |
|
||||||
13 |
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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