FACULTY OF FINE ARTS AND DESIGN

Department of Industrial Design

ID 425 | Course Introduction and Application Information

Course Name
Service Design Project
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
ID 425
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The main purpose of this course is to strengthen the knowledge regarding service design approaches and methods. In other words, the general aim of the course is to provide students with a set of techniques that will enable to design new services.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; • Students will be able to apply service design approach and methods in the creation of novel service offerings. • Students will be able to identify, find and interpret information that is relevant to the given service design problems. • Students will be able to utilize various techniques which will enable them to discover user needs and new business opportunities. • Students will be able to envision, conceptualize and communicate service ideas. • Students will be able to collect and analyze data for studies on service design.
Course Description This course entails the theoretical knowledge and practical application of service design approaches and methods. In this case; students are expected to design their own service design projects. Students will produce visual presentations of their design concepts.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction (general overview) None
2 General principles of service design, changing roles of designers Reading: Josina Vink, Kaisa Koskela-Huotari, Bard Tronvoll, Bo Edvardsson, and Katarina Wetter-Edman (2021). Service Ecosystem Design: Propositions, Process Model, and Future Research Agenda. Journal of Service Research, 24(2), 168-186.
3 Service design and design thinking, service design methods Reading: Pietro Micheli, Sarah J. S. Wilner, Sabeen Hussain Bhatti, Matteo Mura, and Michael B. Beverland (2018). Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda, Journal of Product Innovation Management, 1-25.
4 The role of new technologies on service design (Artificial Intelligence) Reading: Roberto Verganti, Luca Vendraminelli and Marco Iansiti (2020) Innovation and Design in the Age of Artificial Intelligence, Journal of Product Innovation Management, 37:3, 212-227
5 Guest Service Design Practitioner Presentation -
6 Presentation 1: Case Studies on Innovative AI-based service design SUBMISSION REQUIREMENTS and PRESENTATION 1
7 Presentation 1 (cont.): Case Studies on Innovative AI-based service design SUBMISSION REQUIREMENTS and PRESENTATION 1
8 Service Design Project - Introduction of the project brief, brainstorming -
9 Critiques on use cases Use cases
10 Critiques on user journey maps User journey maps
11 Critiques on User Interface design concepts User Interface design
12 Critiques on User Interface design concepts User Interace design
13 Service Design Project Presentation SUBMISSION REQUIREMENTS and PRESENTATION 2
14 Service Design Project Presentation (cont.), Portfolio submission SUBMISSION REQUIREMENTS and PRESENTATION 2
15 Review of the semester None
16 Review of the semester None

 

Course Notes/Textbooks
Suggested Readings/Materials Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. Service Industries Journal, 16(2), 140-164. Gallouj, F., & Weinstein, O. (1997). Innovation in services. Research Policy, 2, 537-556. Junginger, S. (2015). Organizational design legacies and service design. The Design Journal, 18(2), 209-226. Meroni, A., & Sangiorgi, D. (2011). Design for Services, London: Gower. Sangiorgi, D., Prendiville, A., Jung, J., & Yu, E. (2015). Design for Service Innovation and Development. Project report available at: http://imagination.lancs.ac.uk/sites/default/files/outcome_downloads/desid_report_20 Stickdorn, M., & Schneider, J. (2010). This is Service Design Thinking. Basics – Tools – Cases. Amsterdam: BIS Publishers.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
1
40
Project
1
40
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
3
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
2
32
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
2
32
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
6
6
Presentation / Jury
1
20
20
Project
1
30
30
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

X
2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

X
3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

X
9

To be able to employ design research and methods within the theory and practice of industrial design

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

12

To be able to speak a second foreign language at a medium level of fluency efficiently

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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