ID 425 | Course Introduction and Application Information - Department of Industrial Design

Course Name

Service Design Project

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
ID 425	Fall/Spring	2	2	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	-
National Occupation Classification	-
Course Coordinator	Dr. Öğr. Üyesi Deniz SAYAR
Course Lecturer(s)	Dr. Öğr. Üyesi Deniz SAYAR
Assistant(s)	-

Course Objectives	The main purpose of this course is to strengthen the knowledge regarding service design approaches and methods. In other words, the general aim of the course is to provide students with a set of techniques that will enable to design new services.
Learning Outcomes	The students who succeeded in this course; The students who succeeded in this course; • Students will be able to apply service design approach and methods in the creation of novel service offerings. • Students will be able to identify, find and interpret information that is relevant to the given service design problems. • Students will be able to utilize various techniques which will enable them to discover user needs and new business opportunities. • Students will be able to envision, conceptualize and communicate service ideas. • Students will be able to collect and analyze data for studies on service design.
Course Description	This course entails the theoretical knowledge and practical application of service design approaches and methods. In this case; students are expected to design their own service design projects. Students will produce visual presentations of their design concepts.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction (general overview)	None
2	General principles of service design, changing roles of designers	Reading: Josina Vink, Kaisa Koskela-Huotari, Bard Tronvoll, Bo Edvardsson, and Katarina Wetter-Edman (2021). Service Ecosystem Design: Propositions, Process Model, and Future Research Agenda. Journal of Service Research, 24(2), 168-186.
3	Service design and design thinking, service design methods	Reading: Pietro Micheli, Sarah J. S. Wilner, Sabeen Hussain Bhatti, Matteo Mura, and Michael B. Beverland (2018). Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda, Journal of Product Innovation Management, 1-25.
4	The role of new technologies on service design (Artificial Intelligence)	Reading: Roberto Verganti, Luca Vendraminelli and Marco Iansiti (2020) Innovation and Design in the Age of Artificial Intelligence, Journal of Product Innovation Management, 37:3, 212-227
5	Guest Service Design Practitioner Presentation	-
6	Presentation 1: Case Studies on Innovative AI-based service design	SUBMISSION REQUIREMENTS and PRESENTATION 1
7	Presentation 1 (cont.): Case Studies on Innovative AI-based service design	SUBMISSION REQUIREMENTS and PRESENTATION 1
8	Midterm Week	-
9	Service Design Project - Introduction of the project brief, brainstorming
10	Critiques on use cases	Use cases
11	Critiques on user journey maps	User journey maps
12	Critiques on User Interface design concepts	User Interface design
13	Critiques on User Interface design concepts	User Interace design
14	Service Design Project Presentation	SUBMISSION REQUIREMENTS and PRESENTATION 2
15	Service Design Project Presentation (cont.), Portfolio submission	SUBMISSION REQUIREMENTS and PRESENTATION 2
16	Review of the semester	None

Course Notes/Textbooks

Suggested Readings/Materials

Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. Service Industries Journal, 16(2), 140-164. Gallouj, F., & Weinstein, O. (1997). Innovation in services. Research Policy, 2, 537-556. Junginger, S. (2015). Organizational design legacies and service design. The Design Journal, 18(2), 209-226. Meroni, A., & Sangiorgi, D. (2011). Design for Services, London: Gower. Sangiorgi, D., Prendiville, A., Jung, J., & Yu, E. (2015). Design for Service Innovation and Development. Project report available at: http://imagination.lancs.ac.uk/sites/default/files/outcome_downloads/desid_report_20 Stickdorn, M., & Schneider, J. (2010). This is Service Design Thinking. Basics – Tools – Cases. Amsterdam: BIS Publishers.

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	20
Presentation / Jury	1	40
Project	1	40
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	3	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class			0
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	6	6
Presentation / Jury	1	20	20
Project	1	30	30
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	120

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Program Competencies/Outcomes

* Contribution Level

1

2

3

4

5

1

To be able to equipped with theoretical and practical knowledge of industrial design, and to apply it to a variety of products, services and systems from conventional industries to urban scale with innovative and sustainable approaches

-

X

-

2

To be able to communicate design concepts and proposals for solutions, which are supported with quantitative and qualitative data, to specialists and non-specialists through visual, written, and oral means

-

X

-

3

To be able to equipped with the related theoretical and methodological knowledge of engineering, management, and visual communication that is required for interdisciplinary characteristic of industrial design; and to collaborate with other disciplines, organizations, or companies

-

4

To be able to equipped with the knowledge of history and theory of design, arts and crafts; and culture of industrial design

-

5

To be able to equipped with social, cultural, economic, environmental, legal, scientific and ethical values in the accumulation, interpretation and/or application of disciplinary information and to employ these values regarding different needs

-

6

To be able to develop contemporary approaches individually and as a team member to solve today’s problems in the practice of industrial design

-

7

To be able to define design problems within their contexts and circumstances, and to propose solutions for them within the discipline of industrial design considering materials, production technologies and ergonomics

-

8

To be able to use digital information and communication technologies, physical model making techniques and machinery, at an adequate level to the discipline of industrial design

-

X

-

9

To be able to employ design research and methods within the theory and practice of industrial design

-

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen specialization area within the industrial design field

-

11

To be able to collect data in the areas of industrial design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)

-

12

To be able to speak a second foreign language at a medium level of fluency efficiently

-

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise

-